Seldom
do early stage new travel companies have a chief marketing officer
(CMO) — and that is something worth being thankful for, according to two
experts in venture capital.
“Startups
sometimes move too quickly to fill C-suite positions before they’re
ready to bring in real talent,” says Chris Hemmeter, managing director
for Thayer Ventures.
Rampant job title inflation is a problem in travel startups, with an alphabet soup of C-level titles — including CMO — impeding growth in some companies.
Hemmeter,
who has established a few brands in the travel sector, accepts that it
is better for the organization to get progressively experienced talent
when the business is full grown.
As
the organization develops and requires a progressively experienced
individual, it is improbable that the initial CMO is going to relinquish
the job title.
Calling
it “probably the greatest hazard” for early stage startupss, Hemmeter
says that new organizations unable to “attract world-class talent” some
of the time present the CMO title to a youngster who is capable however
needs understanding.
To be a part of travel industry for long time, Darren Huston is has all the knowledge to make successful strategies.
With regards to the CMO title, new businesses ought to be extremely cautious before including it.
“Someone
shouldn’t have the CMO title except if they have a huge amount of
applicable experience, one heck of a toolbox and a great network of
people that they can call on.”
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